Search Engine Optimization

• Need for SEO

Today over 60% of the entire web traffic is generated from the search engines. Over 80% of commercial transaction have their origin from a search result. With plethora of websites available for any and everything, search result ranking has become very important. Even when you have taken great pains and spent a great deal of your time and money to get the website made, it is of no good without quality traffic.

There are two distinct ways for generating traffic to your site:

• Traditional Marketing

  This includes advertisements (both online and offlice), promotions, etc. Definitely you can generate a lot of traffic through this route but its probably going to cost you a lot of money as well. Traditional advertising mediums are very expensive, be it print, outdoor or television. We are not saying that you should not choose this method, but that the returns on SEO expenses are much better. Moreover SEO expense would come to a very small portion of other media spends.

  For startups with limited resource, SEO is the best option. For established players, foussing on SEO will improve their presence and yield to a higher and a more focussed traffic.

• SEO

  Websites with poor search engine recognition, have much less sales compared to a website which is placed fairly well. It may seem a bold claim, but that’s the truth and there are hundreds of SEO success stories to back this claim. You may have a fantastic website which is 100% relevant with a good quality content, but your website may ranked at the 20th page on Google's search results, owing to non-recognition of search engines.

  Do you think anyone will bother going that far to select your website? We do not think so. Most clicks happen on the first page and the rate drops in geometric proportions as we go further down.

The ROI which will be generated with good SEO will be much higher than other traditional forms of marketing. Thats a guarantee. If you are ranked on the first page (first 10 results) it speaks a lot about you and your website and provides you great advantage over others. Customers have more faith in your website and its products / services if it is listed in top 10. Simple logic for that is that people have known to trust Google so much that if you get your website ranked well, then some of that trust gets passed over to your website too. People trust the relevancy of the search results. Promoting yourself to relevant search results is the most important factor in SEO.

Can we fulfill that need?

There are no quick fix solution for SEO. SEO requires time and patience as there are numerous factors involved. If your websites is not ranked in the first few of pages, it will take a lot of effort and analysis to get it there. We have a huge experience and have been offering SEO services to our clients since 1999 and have helped quite a few websites achieve 1st page ranking in Google, Yahoo and MSN. We have a number of SEO packages from which you could select which suits you the best.

SEO is broadly divided into 3 segments

• 1 ) Data Collection - Interaction with the Website owner (customer), where we collect information with respect to the products & services offered, targetted clientele, technical requirements, etc. This has to be as exhaustive a possible as this information will create the base for next steps. Each product category should be well explained. Each product should be well defined. Each service should give complete details with respect to its deliverables. Other information about the website should also be provided. Current Strengths and weaknesses of the Website should also be discussed.
• 2) Data Analysis - Once we have information with respect to the requirements; we assess the data closely to generate a list of keywords that would be most commonly used by the targetted customer. We then analyse the level of competition on different search engines like Yahoo, Google etc. This list is analysed to ascertain keywords that would generate maximum traffic and result into sales. This recommendation (Keyword report) is the first report that is prepared.
• 3) Implementation - Once the list is generated, the website will be analysed and recommendations will be give to optimise the pages for those keywords in order to ensure better SERs. This recommendation (Changes to the website) would be the second report for SEO.
  
  These steps can be repeated over and over again till we have covered most of the keywords that drive traffic and generate sales. As and when the scope of products / service increase we repeat all the steps once again.