Search Engine Optimization

In simple terms, SEO or search engine optimization means optimising your website in a manner such that when a user is searching for your business or service, using a set of keywords, the search engine shows your website before your competitors.

The factors that work in SEO can be broadly classified in two categories:
1) On Site – These factors are in our direct control and relate to the content of the pages
2) Off Site – These factors are somewhat in our hand but has other authorities also involved and relate to the entire world wide web.

On Site Factors

Off Site Factors

Major Search Engines

The Big Three – Google, Yahoo and MSN more or less account for more than 90% of all the searches with Google leading the pack by a wide margin. We have jot down a list of some of the search engine which are powering searches on the world wide web